Partner company
Clankers. TikTok Shop operating knowledge, turned into rules, kept running.
Clankers builds custom AI systems for TikTok Shop brands. It takes what a brand's team already knows about running the shop, turns that knowledge into rules, builds those rules into the tools the team already uses, and keeps them running every day.
Where TikTok Shop revenue leaks.
Clankers works with established brands that already have a team running creators, affiliates and ads, usually alongside their own site and Amazon. It finds where a TikTok Shop operation is leaking revenue and builds the system that closes each gap. The same four come up again and again.
Typical systems include sample approval rules, creator health scores, weekly GMV Max creative verdicts, outreach follow ups, sample to post tracking, content angle tracking and weekly executive reports.
GMV Max spending on tired creatives.
Ad budget stays on videos past their peak because nobody grades creatives against spend and cost per order each week.
Creators who sold going quiet.
Affiliates who posted and converted stop posting, and the drop only shows up in GMV months later.
Samples that never become posts.
Free product goes out to creators who never publish, and approvals run on gut feel.
Outreach that stops after one message.
Invites go out at volume, follow ups do not.
Know what to build, write the rule, keep it running.
Knowing what to build.
After 2,000+ affiliate programs, the leaks look the same everywhere: approvals done one at a time, content nobody tags, reports rebuilt by hand. Clankers starts with the one costing the shop the most.
Turning the ask into a rule.
"Approve the good creators" becomes a GMV floor, one sample per creator and a cooldown. That translation is where internal AI projects usually stall.
Keeping it running.
A rule that ran once is a demo. Every system runs on the brand's own data, on a schedule, with the rules documented for the team. The work stays with the brand, and its team is trained to own it.
Sohun Sanka, founder and CEO.
Sohun has worked on all three sides of TikTok Shop: tool, agency and brand. He was the first employee and head of growth at Euka, and has audited and worked across 2,000+ affiliate programs on TikTok Shop software platforms, contributing to more than $2B in GMV. He started Clankers when AI became cheap and capable enough to take on the hours of weekly data work that kept operators from doing strategy.
Three sides
Tool, agency and brand.
Sohun has worked on all three sides of TikTok Shop.
Euka
First employee.
He was the first employee and head of growth at Euka.
2,000+
Affiliate programs.
Programs he has audited and worked across on TikTok Shop software platforms.
$2B+
In GMV.
He has contributed to more than $2B in GMV.
The latest about Clankers.
Within six months of founding, Clankers reached multi-six-figure profit with one employee, was quoted in Forbes and was featured on The First Bet, the TikTok Operator's Pod and eCommercer.
Clankers in Forbes: How To Grow On TikTok Shop Without Breaking The Bank
Clankers founder Sohun Sanka on eCommercer: The reason your AI keeps handing you garbage
Clankers founder Sohun Sanka on The First Bet, EP11
Clankers founder Sohun Sanka on the TikTok Operator's Pod: How Top Brands Are Deploying AI Today
Get started
Work with Clankers.
Clankers works directly with TikTok Shop brands. To learn more about Clankers, visit clankersapp.com. For questions about Miint Labs, get in touch with us.